French luxury brand Dior has officially announced Kim Mingyu as their new Korean Ambassador last Thursday, August 1.To celebrate his new role, Dior released stunning photos of Mingyu for his latest campaign with the brand.
“A K-Pop icon and member of SEVENTEEN, Mingyu has joined us as a Dior ambassador. Mingyu fully embodies Dior House’s unique creativity, which Kim Jones, the artistic director of Dior’s menswear collection, continuously reinterprets. Please look forward to the special collaboration between Dior and Mingyu, where boldness and creativity merge seamlessly in the statement where Dior expressed their excitement.
Mingyu marks another milestone in his career, together with his popularity as a member of SEVENTEEN and now as a fashion icon. Fans and fashion enthusiasts are eager to anticipate the upcoming collaborations and campaign showcasing Mingyu’s ability to embody Dior’s style and elegance.
Korean entertainment has continuously influenced global brands, boosting their international popularity and market influence. Together with the rise of K-pop, K-dramas and Korean Cinema, celebrities from these industries have become powerful and more influential brand ambassadors. Big brands are taking advantage of this to connect with younger and diverse audiences.
This partnership will bring innovative and exciting projects for Mingyu, blending his strong presence with Dior timeless sophistication.